DESIGN CONSULTING AT CORNELL
I developed the visual identity for the club’s semester-long marketing campaign, designing everything from the logo to Instagram graphics and merchandise.
The goal was to move away from previous branding by experimenting with bold typography, saturated colors, and a more distinctive visual language.
Drawing on my architecture background, I modeled custom 3D letters and numbers, which informed the cubic structure of the logo and the dimensional typography used across graphics.
The visual motif incorporated everyday household objects, such as chairs and lamps, to connect physical product design with the club’s work in design consulting.
In addition, I designed the visual campaign for Design Fest, an event our club hosted last winter that united 8 design organizations across Cornell and invited industry product designers as guest speakers.
I created the promotional branding and graphics used across marketing materials, helping attract 300+ students to the event.
MARKETING
BRANDING
GRAPHIC DESIGN
Piloted new visual identity and design direction
TIMELINE
5 months
Aug - Dec 2025
SKILLS
Figma, Adobe Photoshop, Illustrator, Rhino
IMPACT
Generated 200K+ views, reached 11K+ users, increased engagement by 372.5% in 90 days
DESIGN FEST
Instagram Feed
Sticker Designs
Merchandise
TIKTOK
MARKETING
VIDEOGRAPHY
SOCIAL MEDIA MANAGEMENT
Short-form video creation sharing fashion and art inspiration
What started as casual TikTok videos about my personal style grew into a platform with over 30K followers.
As the account expanded, I developed skills in managing content production, analyzing performance metrics, and iterating on video structure to improve engagement and retention. As a result, I was able to generate over 1M views and 425K likes.
This experience taught me how data and audience insights can guide creative decisions, from pacing and storytelling to posting strategy and brand collaborations.
I managed the social media and visual branding for Watermargin, a housing cooperative at Cornell University for BIPOC and low-income students. I developed a design identity rooted in the house’s historical legacy as the first interracial and interreligious cooperative on a college campus in the U.S., established in 1947.
The goal was to attract prospective residents during the application period while authentically reflecting Watermargin’s warm, diverse community and historic home.
To convey this sense of warmth and everyday life, I photographed the house and its residents myself and incorporated handwritten doodles and candid imagery that highlighted the lived experiences within the space.
Through this project, I learned how visual storytelling and thoughtful branding can communicate a community’s values while also driving tangible outcomes, from increased engagement to a significant rise in housing applications.
SKILLS
Social Media Marketing, Final Cut Pro X
IMPACT
Generated 1M+ views, 425K+ likes, and 30K+ followers
TIMELINE
2023 - 2024
WATERMARGIN COOPERATIVE
MARKETING
BRANDING
GRAPHIC DESIGN
Developed visual identity for Cornell University’s oldest BIPOC housing cooperative
TIMELINE
3 months
Jan - Mar 2025
SKILLS
Adobe Photoshop, Illustrator, Photography
IMPACT
Increased applications by 200% while fostering a stronger sense of community and celebrating our house’s historical heritage !
Hi, I’m Shun. I’m a designer based between New York and Tokyo. I’m passionate about using design to spark meaningful conversations and bring people together.
SHUN TANAKA