OPPORTUNA
CONTEXT
What is Opportuna?
Opportuna is a Switzerland-based venture capital firm backed by Infinitas Capital. It focuses on investing in direct secondary transactions and late-stage primary startups. Opportuna’s mission is to make the investment system fairer for everyone by providing liquidity to founders, early investors, and key employees, helping them access capital without having to wait for a company to go public or be acquired.
What is an LP and LP portal?
A limited partner (LP) is an investor who provides capital to a fund but does not take part in its day-to-day management. An LP portal is a digital platform that gives these investors access to tools for tracking capital calls and distributions, viewing reports, and communicating with General Partners.
OPPORTUNA VENTURE CAPITAL
PRODUCT DESIGN
End-to-end VC branding and investor portal design
ROLE
Associate Project Manager
SCOPE
0-1 Design, Branding
TIMELINE
4 months
Sep - Dec 2025
SKILLS
Brand Identity, User Research, Figma
THE SCOPE
This project was separated in two parts:
Refined visual identity and digital experience to strengthen trust for investors, clarify positioning, and elevate Opportuna’s presence ahead of its funding round.
BRAND REFRESH AND WEBSITE REDESIGN
Designed a scalable LP portal from the ground up to improve transparency, streamline reporting, and build investor confidence through an intuitive experience.
0-1 LP PORTAL DESIGN
Brand Refresh & Website Redesign
BRAND REFRESH
Defining Opportuna’s Visual Identity
Our goal was to develop Opportuna’s entire branding kit, including its color palette, typography, LinkedIn headers, and logo. We began by analyzing branding of comparable firms and iterated through multiple directions to strike the right balance: simple and professional, yet bold and distinctive.
0-1 LP Portal Design
Making impact visible
Our goal was to design a transparent and intuitive LP portal that allows investors to easily understand how their funding is deployed and the results Opportuna delivers.
Through branding research, we analyzed which visual and structural elements could elevate the brand, exploring creative approaches to typeface, data visualization, and information architecture.
KEY INSIGHTS
Alongside our brand identity competitor analysis, we studied how competitor websites structured and presented their content.
01
Investors prioritize speed and clarity.
Investors need immediate access to key information, guided by strong visual hierarchy.
02
Branding builds authentic trust.
Credibility increases when unique brand identity is reinforced by tangible proof and compelling storytelling.
03
Transparency requires simplification.
Complex financial insights must be distilled into clear, accessible visuals, to create differentiation in the market.
We also analyzed 10 venture capital firms, ranging from startups, Infinitas-affiliated firms to larger, established firms to better understand industry standards and context.
WEBSITE REDESIGN
Implementing the established design system
Our goal was to better reflect Opportuna’s mission and communicate a professional yet energetic identity to potential investors ahead of their funding round.
INITIAL IDEATION
Establishing the layout
I explored two layout concepts for organizing the content, analyzing the pros and cons of each to determine which structure best supported investor needs.
Option 1: Vertical Gallery
Home
Strategy
What We Buy
Team
FAQ
Testimonials
Unlocking Value in Venture Secondaries and
Late-Stage Primaries
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities. Our mission is to align incentives, support long-term value creation, and deliver superior time-adjusted returns.
Home
Strategy
What We Buy
Team
FAQ
Testimonials
Our Approach
Experience
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Strategy
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Opportunity
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Home
Strategy
What We Buy
Team
FAQ
Testimonials
About Us
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities. Our mission is to align incentives, support long-term value creation, and deliver superior time-adjusted returns.
About Us
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities. Our mission is to align incentives, support long-term value creation, and deliver superior time-adjusted returns.
Clean, simple full-screen browsing
Strong visual focus on key content and metrics
Limited space for detailed information
Option 2: Bento Grid Layout
Home
Strategy
What We Buy
Team
FAQ
Testimonials
About Us
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities. Our mission is to align incentives, support long-term value creation, and deliver superior time-adjusted returns.
About Us
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities. Our mission is to align incentives, support long-term value creation, and deliver superior time-adjusted returns.
Our Strategy
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Meet The Team
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Meet The Team
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Our Strategy
At Opportuna, we specialize in direct secondaries and late-stage primaries, leveraging our extensive expertise in private and public markets to find unique investment opportunities.
Modular layout makes content easy to scan
Can introduce visual complexity
Smaller sections reduce emphasis on key content
Ultimately, I chose the vertical gallery layout to create a bold, impactful homepage that highlights key information and quantified metrics.
DESIGN SOLUTION
Refining the final design
I focused on simplifying the homepage to reduce visual clutter and clearly communicate Opportuna’s mission and value proposition, while implementing Opportuna’s new design system.
HMW
How might we design a clear, concise, and professional platform for LPs to understand where their funding goes and the results Opportuna delivers?
To better understand how LP portals function, we analyzed a total of 12 LP portal and project management platforms.
KEY INSIGHTS
Prioritize clarity by introducing complexity gradually rather than feature overload
Specialization creates stronger product-market fit than generalization
Integration, automation, and thoughtful customization work together to reduce friction
USER RESEARCH
We then conducted 12 user interviews with professionals and pre-professionals in the finance industry.
“Good visuals with a clear structure helps me stay engaged with a platform the best.”
→ Visual clarity and hierarchy drive user confidence and engagement
“I trust a clearer interface, where everything is easy navigate to and find.”
→ Trust comes from transparency, accuracy, and professional design
“I want the data to be actionable, and know how to take potential next steps.”
→ Users need consolidated, actionable insights for comprehension
From our user research, we landed on these features via ideation and impact-feasibility matrix. I decided to focus on the Reports page that allowed LP investors to track the reports of their funds.
BEFORE AND AFTER
Capital Reports Page User Flows
I designed the Capital Reports main page to surface key fund performance metrics through summary cards at the top of the page, while implementing filtering and search tools that allow users to quickly find and navigate individual reports.
From the main page, LP investors can select a specific report and generate a tear sheet; a concise report summary that can be easily exported and downloaded for external distribution.
Users can also access a document signing page where LP investors can digitally sign reports, track the signing status of other stakeholders, and export the finalized document for distribution.
FINAL DESIGN
Improving investor transparency
The final reports page clearly communicates where funding is allocated and the results Opportuna delivers, helping investors better understand the impact of their investments.
REFLECTION
Lessons & Next Steps
This project reinforced how critical clarity, hierarchy, and transparency are when designing tools for investors. Building the LP portal required translating complex financial information into interfaces that are easy to navigate while maintaining a professional and trustworthy tone. It was rewarding to turn research into concrete product features that help investors better understand where their funding goes and the results Opportuna delivers.
Moving forward, I would validate these design decisions through usability testing with LP investors and continue refining the platform based on real usage patterns and feedback.
01
Clear snapshot of commitments, calls, unfunded amounts, and distributions
02
Flexible filtering and search to quickly surface specific reports
03
Structured table view for tracking capital activity across investments
Opportuna’s New Visual Identity
After several iterations with the client, we developed Opportuna’s brand identity, including a color palette, typography system, logo, and LinkedIn headers. Looping forms paired with geometric structure reflect the brand’s bold yet approachable personality. The final logo is a minimalist O–P monogram designed to be clean, distinctive, and versatile.
Primary Creme
#FCF8F3
Charcoal
#363531
Opportuna Gold
#A77900
Opportuna Blue
#3892C5
Opportuna
Avenir
64
Medium
Opportuna
Avenir
36
Medium
Opportuna
Avenir
20
Book
Opportuna
Avenir
16
Book
Opportuna
Roberto Mono
36
Regular
Opportuna
Roberto Mono
28
Light
Opportuna
Roberto Mono
20
Light
Three key outcomes of this design
INITIAL IDEATION
Information architecture
I structured the reports page to support internal filtering while enabling users to easily export and distribute reports externally.